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Writing Market Research Essays
Writing market research essays require the knowledge and research of market-based activities and prevalent market trends. As such, students engaged in writing market research essays will need to use the necessary market research skills by referring to the available material like scholarly journal articles, newspapers, magazines and even interviews of market leaders and managers of top established companies. When writing a market research essay, students should focus on factual information and select the appropriate industry related to their subject and field of study. For instance, if the market research essay is being written by students of business management, the essay should be based on research material and interviews based on that particular subject or discipline.
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As such, students will be required to undertake research-based activities like surveys and interviews of top personnel from the business domain. Students could begin their initial research with the internet and then proceed to a more detailed analysis of the topic of the market research essay. Once an organization has been selected, students should carefully shortlist the list of business managers to be interviewed from the selected firm. Other important sources of interviews are television business news channels which also have enough resources for interviews of business officials. These transcripts and detailed interviews can be accessed by students from relevant libraries or the internet.
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An important aspect of writing market research essays is the use of authentic peer-reviewed and scholarly resources. Students should also try and use as recent material and resources as possible since trends in the market are continuously changing and evolving. In case students need company balance sheets and other material for their market research essay, they should try and access the company sites available on the World Wide Web. In case of unavailability of essential resources on the internet, students should try to contact the company or organization directly and clearly state the purpose of their need.
When writing market research essays, it is extremely important for students to include only factual and true information in their research essays. There is no scope for subjectivity or personal opinion in market research essays, which are primarily written for the purpose of indicating the prevalent trend and activities in the market place.
